Welcome to the leading standard of content creation in the parent & baby world
BabaSocial merges the power of platform technology with personal relationships to achieve a structured way of creating gifted campaigns that are meaningful & long-term.
What’s different about us
While many influencer marketing platforms provide creator search and selection, brands often tell us the hands-on, relationship-led element is where things can fall away.
BabaSocial was created to offer a more considered way for parent and baby brands to collaborate with creators, one that balances structure with relationships and results with authenticity.
Trusted Globally
Build your next campaign
Use our campaign builder to outline your next influencer marketing project, the products you’d like to feature and the kind of creators that feel right for your brand. Simply submit your campaign and you’ll receive a custom proposal tailored to your goals, with suggested strategy, content ideas and timelines and service fees, starting from £100+vat per collab.
It’s a simple way to get a campaign that’s thoughtfully planned and built to work for your brand from the start.
THE BABASOCIAL METHOD
Recruitment & Selection
Our vast community of pre-vetted creators use our exclusive platform to apply for collaborations. This creates a mutual partnership as the creator is opting in and choosing from the brand’s preferred content options.
Onboard & Commitment
Deliverables are confirmed at recruitment stage, including platform, content format and timelines. During onboarding, the creative brief is aligned to brand objectives and each creator’s style to ensure authentic output.
Communication & Content
Communication is managed throughout the collaboration, protecting timelines and expectations on both sides. We oversee content delivery to ensure it meets the brief, with quality control at every stage.
Reporting & Optimise
We believe reports are only good if you use them. With this in mind, we report on performance with clear insights, highlighting opportunities and learnings for future campaign development and optimisation.
Powering the collaboration journey
From the very first step, our aim is for brands to feel in control without feeling burdened. BabaSocial manages the full process end to end, providing clear visibility and reassurance at every stage. Throughout the journey, brands have complete transparency across all activity, creating confidence from start to finish. Read more about the collaboration journey in more detail…
About BabaSocial
As the founder of BabaSocial, Gemma saw the demand for an Influencer Marketing agency within the Parent & Baby world that added structure, and gave brands peace of mind when investing in partnerships, both paid and gifted.
Over time BabaSocial has evolved organically as the approach to relationship driven collaborations took root, with both influencer and brand feel comfortable and have clarity in the way they work with us.
We take great care with both the influencer and brand to make sure every collaboration has the right fit, getting to know our influencers allows us to identify what they will love and at what stage in parenthood the products will be most welcomed. It’s this mutual respect of influencers and brands that has enabled BabaSocial to have great, long standing relationships.
The journey in this fast paced industry never gets old, the team love getting to know new faces all the time. Please don’t hesitate to get in touch if you would like to know anymore about BabaSocial.